Wood Floors 101: How to identify, select, and enjoy a beautiful hardwood floor

We make selecting the right wood floor safe and simple

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Are you about to invest in a new wood floor?
Great choice! Wood is the interior design community's number one choice for flooring materials.

How much are you about to spend on a new wood floor, $10K? $20K? $50K? More? If you are the type of person who would research any major purchase (e.g. a new car, a new appliance, a vacation destination, etc.) then this course is for you. Spend 2 hours with us and ensure you're ready to make the best wood floor decision possible.

Buying a wood floor should be simple.... but it's not. There are so many choices. And the information is often contradicting. And if you make a bad decision, this isn't like simply returning the new sofa. Buyers remorse will be expensive. You need to get this right the first time.

Wood Floors 101 will really help you. It's a tiny investment with big returns.

We're experts in all types of wood flooring. We're not sponsored. This is unbiased information based on decades of experiences. And when you're through with this course, you'll be able to make smart informed decisions so you get the best floor for you... a floor you'll enjoy for many years to come.

We've been teaching this course since 2009. Now, it's available to you in easy bite-size pieces. And when you're through, we'll be here to answer your follow-up questions.

It's the same information you'd get in our showrooms - just presented so you can learn at your convenience from the comfort of your own couch.

Welcome to Wood Floors 101.





Course Curriculum


  Lesson 1: What is Truly Eco-Friendly?
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  Lesson 2: Selecting Species, Grade and Cut
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  Lesson 3: Selecting Between Solid or Engineered? Prefinished or Site-Finished?
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  Lesson 4: The Big Finish! Selecting the Right Floor Finish
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  Lesson 5: The Surface Layer: Length, Width, Wear Layer & Color
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  Lesson 6: Design Ideas: Inlays, Borders, Patterns and More!
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  Lesson 7: All the Other Stuff - Subfloor, Adhesives, Warranties, etc
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  Lesson 8: Caring for Your New Wood Floors
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  Congratulations & Final Thoughts
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"Thank you, thank you for the Wood Floors 101 course. I purchased the course a couple weeks ago after visiting local dealers and web sites and receiving confusing and sometimes conflicting information. Your course is truly helpful for someone like me who has to stay within a budget and needs to get it right the first time. The course is thorough and well organized and answered all my questions--plus some I didn't know I should be asking! The best feature of the course, however, is your personal response to further questions as they come up. I really appreciate that. The fact that you have nothing to gain by answering my questions says a lot about your integrity and the value of the material. I would buy from you if I could but since I live so far away it is not possible, yet you are so willing to help me learn and make a good decision. This course is worth every penny and then some. Thanks again."


-YTS, Idaho
April, 2021

"I came across your flooring 101 online class and initially thought how silly to pay for a class about something that I can just research on my own with google. And I had been doing just that for a number of weeks. But then I noticed you offered a free enrollment for the month of May so I thought why not. I was very surprised at the quality and the amount of useful information that I received. Flooring is a very expensive project and its so worth the $25 to get the information in this class to make the right choice. Thank you for the amazing online class!"

- GK, Maine
May, 2021

My wife and I have been researching upgrading to hard wood floors in our bedrooms. The stores we have visited have been a hot mess of conflicting advice. We are so glad we stumbled upon Chris Keale’s “Flooring 101” online course. Talk about the motherload of information! Not only that but we also called Chris and talked over our specific climate and concerns and he was very helpful in pointing us in the direction of products that are best suited to our specific situation.

Thanks again,

J&T, Chaffee County Colorado
June, 2021

"Wood Floors 101 is an unbiased, informative class that educates both design professionals and homeowners about the many options and finishes available. Chris is an excellent educator, and I am impressed with both the visual and his verbal presentation.

Understanding your wood floor options no longer involves searching the internet for hours. Chris has created a platform that debunks wood myths and informs. I highly recommend!"

- Marina Dagenais, Founder, Designer Premier

Your Instructor


Chris Keale
Chris Keale

After 25 years as a technology executive (and many years as an avid woodworker), I decided to purchase the assets to a Denver-based wood flooring business. I thought data mining, business intelligence, and simulation models were complex. Somehow, wood floors are even more complex. Since entering this industry, I've heard far too many stories about people who were unhappy with their flooring purchase, and who wished they had better information prior to selecting a floor. Wood Floors 101 is a by-product of this feedback. I've taught this course in-house to hundreds of interior designers, architects, custom builders, and residential clients. Now, through Teachable, we're bringing this wisdom to you.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
You have access to the full course for one year after the date of purchase, across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!